Case Studies
Innovative Ad Serving Solutions for a Leading National News Publisher
Challenge
Our client, a prominent national news publisher, sought an alternative Ad Serving solution for their multi-million pound branded content division. The goal was to enhance efficiency and drive growth.
Approach
We undertook a comprehensive market analysis, evaluating multiple potential business models to align with the client's specific needs. Our extensive research led us to recommend a bespoke Build.
Working closely with the client's technology, product, and commercial teams, we developed dynamic native advertising formats tailored for activation across their portfolio of websites.
Outcome
Our solution delivered significant results:
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Cost Savings: Achieved six-figure savings
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Growth: Realised double-digit growth in monetisable inventory
This project not only optimised their advertising operations but also significantly boosted their revenue potential.
Maximising Revenue for a Premium News Publisher
Challenge
Our client, a leading premium news publisher, needed to identify new revenue streams across its web, app, and Apple News platforms.
Approach
We discovered an untapped revenue opportunity and collaborated with an Adtech partner to develop a strategy. We proposed discreet ad placements in premium positions to the commercial and editorial board. Following approval, we worked with development teams to ensure seamless implementation and activation across all platforms.
Outcome
The initiative delivered impressive results:
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Incremental Revenue: Generated a seven-figure annual revenue lift
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Long-Term Success: 400% YOY revenue increase across three years.
This project successfully unlocked new revenue streams, significantly enhancing the publisher's profitability.
Future-Proofing Data Management for a Digital Advertising Business
Challenge
Our client sought to enhance addressability in a cookieless environment, reduce reliance on third-party data, and to increase focus on the core operating channels.
Approach
We conducted in-depth discussions with the product, data, and commercial teams to understand their needs and challenges.
We identified three main vendors for the RFP process. Following an intensive evaluation, we selected a vendor that offered to build a bespoke Data Management Platform (DMP) tailored to future-proof the business.
Outcome
The implementation delivered significant benefits:
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Cost Savings: Achieved six-figure savings on ad-tech and data costs
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Data Independence: Eliminated 100% of third-party data usage -
Enhanced Addressability: Increased reach across previously inaccessible environments
This project not only reduced costs but also ensured the client's data strategy was market leading and future ready.